about

Concept B offers an unprecedented showcase of Quebec spirits and beers as well as local products made by local artisans. Our name acts as a pledge of quality and is a reference for all those who wish to discover independent local products and exceptional Quebec brands. Our strong expertise combined with solid industry knowledge allows us to be a vector for the development of Quebec artisans. Through our events, our commercial projects, and our entire ecosystem, we invite enthusiasts, committed people, and the general public to explore the incredible wealth of local knowledge that is both enviable and sought after.
 

Our vision is to create a local and regional virtuous circle, allowing us to support the creation of employment within our community. An important ecological component aiming at the positive development of our living environment, and ensuring the transmission of responsible consumption to future generations, is intrinsically linked to the heart of this vision.
 

To achieve this, we have the ambitious mission of giving or restoring the reflex to consume local and independent beer and alcohol brands during events, commercial projects, and through many other platforms.
 

We are called Concept B because another way of consuming, distributing and enjoying is possible.
 

OUR STRATEGY IN A SENTENCE
Concept B is a pledge of quality to experience Quebec spirits and beers as well as local products made by local artisans.
 

MISSION

To encourage the showcasing of Quebec's alcohols and beers as well as local products made by local artisans, while promoting the discovery and consumption of locally developed products.
 

VISION

Create a local and regional virtuous circle, allowing to stimulate and support the creation of employment within our community, while ensuring the transmission of responsible consumption to future generations.
 

VALUES

 

• Commitment

• Sharing

• Pride

• Discovery

• Respect